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Going Viral isn’t Marketing…
As to your reference on quality content and cost, I would challenge you to find another event where you can get speakers of this caliber -- who have actually been successful -- for $95, much less $95.
I didn't mention a URL for our social media policy because it isn't online - yet. When it is, it'll be clear. I'm sorry you felt that my presentation on crisis communications was remedial; I also heard from others that some of the content was too advanced.
But I've got to believe that you're coming at this with a strong anti-Ford bias ("Cars that don't suck"?). I respectfully suggest you do your homework on exactly what Ford is producing before passing such a sweeping (and erroneous) judgment. Facts like:
- having the most fuel-efficient mid-size sedan in America (Ford Fusion + Hybrid)
- Ford surpassed Honda and is now tied with Toyota for the best initial quality rankings
- we've been producing the most fuel-efficient SUV on the planet for 5 years now (Escape Hybrid)
- and new products like the 2010 Taurus and the 2011 Fiesta, which are wowing people everywhere.
If you didn't like my presentation, I can live with that. But based on all of the feedback I received and other posts I've read, you're the only one who didn't. Sorry I didn't meet your expectations.
Scott Monty
Global Digital Communications
Ford Motor Company
@ScottMonty
I did catch the version of Scott Monty's mini social media policy and you can find it here: http://pr-mom.com/2009/06/16/my-takeaways-from-...
I do agree with Geoff, most of the conferences I have seen that are social media/PR/Blogging focused are far more pricey than $95. If I can snatch a ticket I will surely be there in October.
(BTW, I drive a Toyota, but I feel I must point out that while GM and Chrysler have accepted bailout money and filed for bankruptcy protection, Ford has not. Thanks for saving us taxpayers a few bones!)
My main points were that big media has similar biases as alternative media and that social media was one way to get a range of perspectives from the ground. I gave everyone resources to follow those from various political perspectives that I wouldn't have done if I were only interested in presenting my work on the Obama campaign which isn't what I talked about.
See for yourself and judge: http://www.vimeo.com/6779814